Ten Figures
Ten Figures is a new management advisory and venture capital firm supporting diverse healthcare entrepreneurs' cultivation and development. They were looking to advance the brand from its first iteration, which was little more than a mark and basic typography.
The sleek chess knight symbol, paired with a clean sans serif font, captures strategy, intelligence, and forward-thinking. The cross as the knight's eye pays tribute to the healthcare industry, while the modern type treatment adds a touch of elegance. With a black and gold color palette exuding professionalism and success, the vibrant red highlights the passionate mission of Ten Figures.
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A major hurdle that the client was facing with the previous mark was scalability, so I designed out a full logo suite with a number of lockup options.
Logo refreshes are some of my favorite projects, especially when the client is able to explain why their existing logo isn't serving them, and what they are looking instead. Ten Figures was a particularly smooth project, with the client able to express exactly what he wanted his brand to say about his firm. And we always love a "you nailed it!" on the first round :)
