Brazen Therapy
After years of working as a licensed associate counselor with under a group, Clarke Scott was ready to branch out on her own, starting a practice that provides accessible counseling services to those on the margins without sacrificing the quality of services. She wanted a brand identity that matched her style of counseling: direct and authentic, empowering her clients to feel secure and be bold without shame.
Brazen Therapy's logo needed to express who Clarke was as a counselor; someone straightforward and candid, but respectful and approachable. The curves of the B icon create an inviting space, with the soft angle acting as an arm that embraces the client, fostering a sense of security. But the clean, modern type speaks to her blunt truthfulness. The two come together to build a mark that represents who Clarke is as a therapist: someone you come to when you want genuine and authentic feedback that will be helpful in your journey through therapy.
Working closely together, we built out her brand to be down to earth and approachable, featuring warm desert tones—with a hint of glam, just like Clarke.
