Serendipit Consulting
Founded in 2008, Serendipit Consulting had grown and changed wildly in the past decade and a half, and was ready for a brand refresh. They needed an identity that fit who they had blossomed into: a full-service agency dedicated to big, bold thinking and playing as hard as they work.
Moving away from the bright colors of their past, Serendipit Consulting was looking for an identity that was still attention grabbing with a hint of fun, but more mature than what they previously were using. The three sections of the icon represent the three main services provided by the agency: Public Relations, Marketing, and Creative.
​
The rebrand included a logo refresh, a new website, and new promotional items, among many other things.
Working with the Serendipit leadership team to reimagine the whole brand was so much fun. I was able to push the limits and propose wacky ideas to match the team's wacky personalities—and those of the office dogs, of course.
