Dirty Pop Cards

Sometimes I feel like I'm a parent and my projects are my babies. And I know you're not supposed to pick favorites as a parent...but Dirty Pop Cards is far and away one of my favorite projects I've ever worked on.

Dirty Pop Cards was looking for fresh new ideas for their iconic 3D pop-up cards. While they had the "dirty" cards down pat, they needed ideas for birthday cards that were simply clever and funny.

This birthday card in particular was an immediate hit, already selling out on their website once. I conceptualized the grim reaper and cemetery visuals, as well as the mirrored effect of the interior headstone, so that the card recipient sees a reflection of their face upon opening. After all—who wouldn't want to be reminded they are one day closer to meeting the angel of death? Especially on their birthday.

This set of cards took home the American Advertising Federation of Phoenix 2023 Gold ADDY for Elements of Advertising: Art Direction.